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The 2000s model resurgence is not going any place, as tendencies like cutouts and Barbiecore red are extra standard than ever. Trainer is the newest emblem to pay homage to the bygone taste generation, with the reissue of its Demi Bag ($295), a well-liked purse that at the beginning debuted in 2003.
The coveted accent is available in an array of playful colours, like crimson, bubblegum red, child blue, and sweet apple inexperienced. It is simply as trendy as it’s purposeful, boasting an adjustable strap, an outdoor zip pocket, and various room for your whole necessities. What is extra, it is eco-friendly, constructed from a jacquard mix of natural cotton and recycled plastic bottles.
The purse relaunch coincides with a brand new main marketing campaign from the emblem, that includes a Y2K-inspired shoot with influencers Anajah Hamilton and Gabrielle Richardson dressed in crop tops, visors, miniskirts, and tights from the emblem.
Trainer lately debuted a vacation 2022 model advert that includes none as opposed to Jennifer Lopez dressed in not anything however a Trainer varsity jacket and the emblem’s logo-covered socks. The “Really feel the Marvel” marketing campaign additionally spotlights Zoey Deutch and Chan-Younger Yoon in a “playful birthday celebration” of whimsical model, lensed and directed through Anton Gottlob.
Lopez joins a protracted record of superstar ambassadors for Trainer, together with Lil Nas X. The 23-year-old rapper stars within the emblem’s Braveness to Be Actual marketing campaign, which debuted in early October. Shot through Petra Collins, it options Lil Nas X on his adventure to transform a celebrity, transferring thru demanding situations and existence studies in a dreamlike series. Just like Lopez, the “Business Child” artist is impeccably styled, dressed in a crimson shaggy coat and matching swimsuit whilst conserving a Trainer Tabby bag in his hand.
Stay scrolling to buy the brand new Trainer Demi bag and to look extra pics from Trainer’s newest marketing campaign.