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Hi From ITG | Into The Gloss

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Hi From ITG | Into The Gloss


Into The Gloss was once constructed on dialog and connection thru attractiveness. So naturally, a protracted duration of silence from us felt eerie and raised eyebrows. Issues had been quiet at the ITG entrance those previous few months as a result of in that point, I had my first kid, took parental go away, and feature been navigating each the highs and lows of latest motherhood (extra on that proper beneath!). Hindsight is all the time 20/20, and looking back, we must’ve mentioned one thing previous, however we’re right here to guarantee you that ITG is right here to stick! We’re sorry for leaving you in the dead of night, and we’re desperate to carry you again into the fold.


Need to listen a tale?

Previous this yr I gave beginning to my little lady. After which a couple of hazy days after supply, as directed by way of my physician, I sat all the way down to take my blood power. The whole thing after that took place at warp velocity. I used to be on the clinic once more, hooked as much as IVs, screens, and middle machines. I sought after to go away to be with my 5-day outdated daughter, however my splendidly frank ob-gyn wouldn’t have it, telling me: “Your blood power is sky prime, your organs are appearing indicators of wear, and in the event you go away the clinic you’ll have a stroke.

Postpartum pre-eclampsia is a dangerous and really complicated being pregnant complication. Its leader motion is that it will provide you with uncontrollable hypertension. As I lay in my clinic room for days, the nurses would flurry out and in with a unique mantra: calm down. I watched a large number of TV, I pumped so I may go back house with a bounty of breastmilk, I scrolled to the tip of TikTok. I considered attractiveness and the way, after I had not anything however time and a mandate to “simply deal with myself,” that I felt uninspired to try this. I set my attractions for attractiveness magic—one thing, the rest that will cause my thoughts to only really feel excellent.

I carried that feeling with me after I returned house, the place my maternity go away enjoy was once section elevating a kid, and section navigating a brand new well being panorama for myself. Taking it simple was once an important for my well-being and I threw myself into Attractiveness Web for a large number of that. To be fair, I attempted to not consider paintings in line with se, as a result of this is precisely what you might be no longer intended to do on go away, however I did consider attractiveness and the way the way in which we enjoy attractiveness has advanced.

After I lately returned to ITG, I knew that it additionally needed to evolve. Such a lot has modified in its decade-plus life. We’re all so a lot more knowledgeable about skin care, and we’re higher at hanging on a face. Total, we’re a hell of much more opinionated on what works and what doesn’t; how we categorical ourselves; the wonder stakeholders who discuss to us; and the results of the business at huge. We additionally simply don’t learn about attractiveness anymore, we watch it in motion at touchpoints in all places the web.

In the following couple of weeks, that is the place ITG is headed. We’re increasing the collection of platforms by which we will be able to achieve you, and broadening our attractiveness protection total. We’re introducing new franchises and new faces. We’re storytelling our asses off. It’s taken us a minute to get right here, however as they are saying, pardon our mud. A brand new ITG is getting baked.

-Ashley Weatherford

Photograph by means of ITG



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